{"id":79067,"date":"2022-06-04T02:53:36","date_gmt":"2022-06-04T02:53:36","guid":{"rendered":"https:\/\/wp.dash.org\/?p=79067"},"modified":"2022-06-04T02:53:36","modified_gmt":"2022-06-04T02:53:36","slug":"taxi-toppers-report-miami","status":"publish","type":"post","link":"https:\/\/wp.dash.org\/blog\/taxi-toppers-report-miami\/","title":{"rendered":"Taxi toppers report: Miami"},"content":{"rendered":"
As the Dash community is aware, during the months of November and December 2021, the DCG marketing team set up an initiative to promote Dash, increase brand awareness and aim to increase DashDirect usage in a real world setting. The means selected for this effort was a car topper company in Miami, Florida.<\/span><\/p>\n Background:<\/b><\/p>\n Dash marketing has historically been limited in scope. There are multiple reasons for this, but the most prominent ones are a lack of funding for large marketing actions, and a historically risk averse mindset given the low budgeted amounts. Since 2018, whenever a budget has been available, expenditures related to conference booths or video ads have been prioritized.<\/span><\/p>\n In Q4 of 2021, given a slightly higher marketing budget since the 2018 bear market, the Dash marketing team searched for an awareness campaign distinct from what had been done in the past.<\/span><\/p>\n Given Dash\u2019s success in obtaining awareness, press attention and interest in Latin America -particularly in Venezuela-\u00a0 and given the unique advantage of the DashDirect app, DCG\u2019s Marketing manager searched for options that could be within a 50,000 USD range, could have some overlap with our previous efforts, and could allow for testing new, non-digital methods for promotion.<\/span><\/p>\n After considering different options, a car topper campaign was selected in the area of Doral, in the greater Miami area, the main considerations were:<\/span><\/p>\n After 60 days of sponsoring the car toppers, we received the following datasets, one being from the advertising company VuGo, and the other one from the Android Dash wallet;<\/span><\/p>\n From the Vugo Out of home advertising company DCG received the following results:<\/span><\/p>\n <\/p>\n\n