{"id":70660,"date":"2020-12-19T01:26:08","date_gmt":"2020-12-19T01:26:08","guid":{"rendered":"https:\/\/wp.dash.org\/uncategorized\/dcg-head-of-marketing\/"},"modified":"2021-09-23T15:45:17","modified_gmt":"2021-09-23T15:45:17","slug":"dcg-head-of-marketing","status":"publish","type":"post","link":"https:\/\/wp.dash.org\/blog\/dcg-head-of-marketing\/","title":{"rendered":"DCG Head of Marketing"},"content":{"rendered":"
Dash Core Group is officially kicking off the process to select a Head of Marketing.<\/p>\n
We believe marketing will become an increasingly important function in the months and years to come, and DCG intends to invest in the function more than we have in the past. Dash is already the most user-friendly cryptocurrency in the market, and with Platform and DashPay nearing our mainnet launch, reaching the mainstream users and developers that these new capabilities are meant to target will take on new importance.<\/p>\n
You can find the full job description HERE<\/a>, but we\u2019ll summarize the essential functions and competencies of an ideal candidate in this post.<\/p>\n The first essential function is to drive DCG\u2019s adoption initiatives, particularly in LatAm. This is DCG\u2019s main strategic market and we aim to ensure potential users of Dash are aware of the benefits, know how to access it, and have opportunities to use it. Much of this is done in concert with local projects and partners. Our Head of Marketing will need to act in a coordinating role and step in to help or cover areas that are not covered by other organizations.<\/p>\n The second function is to promote the project in the crypto industry. Our technology, partnerships, and adoption news are incredible, and we need to ensure good news gets the attention it deserves. We do this through a combination of channels and assets. This work is partially performed by other projects in the ecosystem and our Head of Marketing will need to coordinate, but in other cases, he or she will need to perform the work directly.<\/p>\n In both capacities, the Head of Marketing will support both the product and business development teams, since their output is the content for much of our marketing efforts.<\/p>\n Because this role will be the only full-time marketing role in DCG, an ideal candidate will need to be able to work with partners and external teams comfortably. It is also important that this person is able to pivot from planning and frameworks that others execute, to building themselves when needed. Finally, time management and prioritization will help this candidate make the most of our marketing capacity.<\/p>\n We have partnered with August Venture Talent (\u201cAVT\u201d) for this search. If you know of strong candidates that could effectively lead the marketing function of DCG, please encourage them to reach out to AVT directly at team@augustvt.com<\/a>. The candidate should send their resume or LinkedIn profile. Ideally, we would like to complete the selection process during December, so that the candidate can start in January and we can together make the most of 2021.<\/p>\n THE COMPANY<\/strong><\/p>\n First introduced in January 2014, Dash is a global digital currency (cryptocurrency) with instant transactions focused on delivering a superior user experience. Based on the Bitcoin software, Dash offers the improvement of a two-tier network for secure transactions and scalability.<\/p>\n The main business entity for Dash cryptocurrency is Dash Core Group (DCG), created in 2017 with headquarters in Mesa, Arizona, with approximately 30 team members in various locations around the world.<\/p>\n Dash operates a decentralized governance and budgeting system, making it the first decentralized autonomous organization (DAO).<\/p>\n Early 2021 marks the upcoming launch of the much anticipated Dash Platform and Dashpay wallet, which together make using Dash as easy as many of the most popular mobile payment apps. This revolutionary new platform positions Dash as one of the top innovators in the crypto space.<\/p>\n